Programmatic SEO has become an essential component to maximizing the online visibility of thousands of pages and improving organic traffic. Through innovative automation and optimization techniques, programmatic SEO has transformed the way businesses approach content creation. What is programmatic SEO? Programmatic SEO , also known as pSEO, is an advanced methodology that allows for the mass creation of landing…
OpenAI has taken a major step forward with the release of its new OpenAI o1 model , codenamed Strawberry . This model introduces an innovative approach that goes beyond the simple scaling of language models, standing out for its ability to reason logically and tackle complex problems in a way that its predecessors could not. The o1 model doesn’t just generate…
In the business world, understanding our customers is key to success. One of the most powerful tools for achieving empathy with them is the empathy map , which allows a deep dive into their needs and points of view. But what is an empathy map and how to create it step by step? Below, we explain it to you. …
The world of marketing is a constantly evolving universe, where strategies are transformed and adapted to new times and consumer needs. A constant in this change has been the marketing mix, also known as the 4 Ps, a key concept that any professional or company must master to achieve success in their campaigns. This classic…
Understanding and applying measurement methods is essential in the field of research, and among them, the Likert scale stands out for its versatility and simplicity. This method allows the collection of quantitative data on attitudes and opinions, being a valuable tool both in the academic and professional fields. The Likert scale is commonly used to assess behaviors, beliefs and values ,…
Discovering the potential of HubSpot becomes a collaborative adventure when you join the platform’s user groups. These communities are the ideal setting for sharing knowledge, setting up teams, and making the most of the marketing and sales tools it offers. If you’re looking to maximize your business and expand your network of professional contacts, HubSpot User…