OpenAI has taken a major step forward with the release of its new OpenAI o1 model , codenamed Strawberry . This model introduces an innovative approach that goes beyond the simple scaling of language models, standing out for its ability to reason logically and tackle complex problems in a way that its predecessors could not. The o1 model doesn’t just generate…
In the business world, understanding our customers is key to success. One of the most powerful tools for achieving empathy with them is the empathy map , which allows a deep dive into their needs and points of view. But what is an empathy map and how to create it step by step? Below, we explain it to you. …
The world of marketing is a constantly evolving universe, where strategies are transformed and adapted to new times and consumer needs. A constant in this change has been the marketing mix, also known as the 4 Ps, a key concept that any professional or company must master to achieve success in their campaigns. This classic…
Understanding and applying measurement methods is essential in the field of research, and among them, the Likert scale stands out for its versatility and simplicity. This method allows the collection of quantitative data on attitudes and opinions, being a valuable tool both in the academic and professional fields. The Likert scale is commonly used to assess behaviors, beliefs and values ,…
Discovering the potential of HubSpot becomes a collaborative adventure when you join the platform’s user groups. These communities are the ideal setting for sharing knowledge, setting up teams, and making the most of the marketing and sales tools it offers. If you’re looking to maximize your business and expand your network of professional contacts, HubSpot User…
Video conferencing has become an essential tool in the contemporary world, especially in the wake of the COVID-19 pandemic, which forced businesses and education to adapt to a more digital environment. This form of communication allows interaction between people at a distance, facilitating teamwork and collaboration on a global level. What is a video conference?…
Information security has become a major issue and one of the most relevant topics in the area of Information Technology. The vast spectrum of cybersecurity encompasses several spheres, from application protection to defensive strategies and even offensive approaches, in order to identify and mitigate vulnerabilities before they become financial damages and compromise sensitive data. A…
In the world of technology, the term prompt engineering has gained special relevance. This discipline is the bridge between artificial intelligence and users, allowing for more effective and precise interaction. Understanding what prompt engineering is, what it consists of, and how to get started is vital for any professional involved in the development and management of advanced language models…
Understanding the importance of a request for proposal, or RFP, is essential for any company that wants to evaluate and choose suppliers or services efficiently. In this article, we will delve into the meaning and uses of an RFP, as well as offer practical examples that will illustrate its relevance in the business world. What…
VoIP, or Voice over Internet Protocol, technology is transforming the way businesses and individuals communicate. This innovative solution allows voice transmission over the Internet, enabling more efficient communication at a lower cost compared to traditional telephone lines. What is VoIP technology and how does it work? VoIP technology converts voice into digital data packets that are then…