Investments in IT are a must for any company that wants to stay competitive in today’s market. After all, it’s no wonder that a Gartner survey indicated that, by the end of 2024, global investment in information technology is expected to reach a staggering US$5 trillion ─ 6.8% more than the previous year. However, optimizing these…
In today’s digital age, understanding how applications communicate with each other is essential. One of the most common and efficient ways to establish this communication is through REST APIs, which have transformed the interaction between different software platforms. REST APIs, or “Representational State Transfer” Application Programming Interfaces, allow web systems to exchange information in a simple and…
In the business world, understanding our customers is key to success. One of the most powerful tools for achieving empathy with them is the empathy map , which allows a deep dive into their needs and points of view. But what is an empathy map and how to create it step by step? Below, we explain it to you. …
In recent years, AI has been revolutionizing the shopping journey, especially in retail. With a personalized strategy to offer recommendations and the use of chatbots in automated customer service systems, AI transforms the shopping experience into something more agile and customer-oriented. According to Forbes , around 81% of consumers prefer to buy from companies that offer a…
In recent years, artificial intelligence (AI) has been a key driver of transformation in the energy market. From process automation to predictive analytics, AI has the potential to transform operations in energy companies, offering new opportunities for cost reduction and efficiency gains. However, this technology also comes with challenges, such as high energy consumption and…