Information security has become a major issue and one of the most relevant topics in the area of Information Technology. The vast spectrum of cybersecurity encompasses several spheres, from application protection to defensive strategies and even offensive approaches, in order to identify and mitigate vulnerabilities before they become financial damages and compromise sensitive data. A…
Cybersecurity in the energy sector has become a priority. A recent report from Security Scorecard shows that 90% of major energy companies around the world have been victims of third-party data breaches in the last year. This article explores the inherent vulnerabilities of the energy sector and discusses effective strategies to mitigate these risks. The context of…
Sustainability has become a central issue in the energy sector, driven by the need to reduce environmental impact, ensure energy security and meet growing demands for cleaner energy sources. With increasing pressure to reduce carbon emissions and adopt more sustainable practices, the sector faces significant challenges but also promising opportunities. In this article, we will…
Understanding and applying measurement methods is essential in the field of research, and among them, the Likert scale stands out for its versatility and simplicity. This method allows the collection of quantitative data on attitudes and opinions, being a valuable tool both in the academic and professional fields. The Likert scale is commonly used to assess behaviors, beliefs and values ,…
EBIT is a key term in corporate finance and a key metric that investors and analysts use to assess a company’s operating performance. It reflects the profitability of core activities without taking into account the effects of capital structure and tax liabilities. What is EBIT and how is it calculated? EBIT, short for Earnings Before Interest and Taxes , is a…
Energy professionals can already see that the sector is undergoing a significant transformation, driven by the need for greater efficiency, sustainability and innovation. Amid these changes, the process of migrating to the cloud has emerged as one of the main strategies for companies seeking to optimize their operations, reduce costs and improve collaboration. But why…
Artificial intelligence ( AI ) is at the heart of digital transformation, promising to revolutionize several industries. However, the impact of AI is not limited to the technical scenario, as it involves ethical and data security considerations. This blog post will explore the concept of Responsible AI and discuss its importance based on the essential pillars of…
The world of marketing is a constantly evolving universe, where strategies are transformed and adapted to new times and consumer needs. A constant in this change has been the marketing mix, also known as the 4 Ps, a key concept that any professional or company must master to achieve success in their campaigns. This classic…
Investments in IT are a must for any company that wants to stay competitive in today’s market. After all, it’s no wonder that a Gartner survey indicated that, by the end of 2024, global investment in information technology is expected to reach a staggering US$5 trillion ─ 6.8% more than the previous year. However, optimizing these…
In an increasingly connected world, artificial intelligence (AI) stands out as a driver of significant change, especially in the education sector. By transforming traditional teaching and learning methods, AI opens the door to more accessible, personalized, and efficient education. However, along with innovations come challenges that must be addressed to ensure that technological advancement benefits…